U.S. Postal Service Mail Distribution Update
If you engage your audience by mailing a magazine or catalog, Kerry Still, ¶¶Òõ¶ÌÊÓƵ’s Mail Services Manager, thinks you’ll be interested in a recent opinion article by Eric Katz of…
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The Role of Print in Your Integrated Content Marketing Strategy
Content marketing is frequently thought of as an online-only strategy today, so the idea of incorporating print into your integrated content marketing strategy may not seem obvious. Despite this, several…
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Print Still Works for a Successful Content Strategy
The news and magazine publishing industries can do more than breathe a sigh of relief after a stretch of tough times. They may actually want to launch a celebration. Industry…
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Increase Catalog Sales by Combining Print and Mobile
With online sales from the first quarter of 2014 topping $71.2 billion, according to the U.S. Census Bureau, do catalogs still matter? At first glance, it’s easy to assume that…
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Where to Find Creative Talent for Your Publication
Let’s say you have the greatest idea for your company’s next killer publication. You already have the artwork, layout, writing topics and other content in mind. But you still need…
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5 Reasons to Be Optimistic about Book Publishing
With the advent of digital everything, traditional book publishing may have lost some of the attention it used to command. But it certainly hasn’t lost any ground when it comes…
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10 Common Punctuation Mistakes and How to Avoid Them
Utilizing correct punctuation won’t help you make friends or boost your business, but using punctuation incorrectly will make your book, magazine or catalog copy stand out like a sore thumb.…
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Why Print Ads Still Dominate in a Mobile World
The slick pages of glossy lifestyle magazines are now largely viewed as mobile content. More and more people are checking their mobile devices instead of the newsstand for the latest…
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Professional Publisher Association’s Survey Provides Positive News
MediaWeek.com reported the results of the Professional Publishers Association’s Publishing Futures survey in a recent blog post. The survey results provide encouraging news for both print and digital revenue. Highlights…
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10 Tips for Designing an Amazing Book Cover
According to Bowker, the official ISBN Agency for the United States and its territories, the number of self-published books skyrocketed to more than 391,000 in 2012, up more than 59…
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