{"id":2667,"date":"2013-11-21T12:00:00","date_gmt":"2013-11-21T17:00:00","guid":{"rendered":"https:\/\/www.walsworth.com\/blog\/why-instagram"},"modified":"2019-07-12T13:37:44","modified_gmt":"2019-07-12T17:37:44","slug":"why-instagram","status":"publish","type":"post","link":"https:\/\/www.walsworth.com\/blog\/why-instagram","title":{"rendered":"Why Instagram May Be Instagreat for Your Business"},"content":{"rendered":"

You\u2019re probably already aware that Instagram is a place to post and view images. What may not be as clear is how using Instagram can benefit your business.<\/p>\n

Similar to points made in our How to Make Pinterest Work for Your Business<\/a> post, Instagram is best for ideas that can be communicated visually, whether with still images or videos. And, let\u2019s face it, for all the time we spend online, we typically spend most time on websites that are visually compelling. So Instagram can be a great way to increase your audience engagement\u00a0and expand your audience reach.<\/p>\n

Another thing to keep in mind is that Instragram\u2019s audience is on the young side, with 18-29 year olds being the most frequent users. This, combined with the fact that Instagram traffic is mobile-heavy (again a typically younger audience), means you can focus on attracting new consumers that have a strong lifetime value to you.<\/p>\n

Show what\u2019s going on behind the scenes<\/strong>
\nOne of the top reasons people like social media marketing is that it allows them to see the inner workings of companies. They want that little peek behind the scenes because it helps them feel like they\u2019re a part of the action and privy to insider information.<\/p>\n

Through Instagram, you can frame your company in whatever way you\u2019d like. Whether it\u2019s posting an image of your employees playing Ping-Pong on lunch break or your CEO delivering an important message at a meeting, you\u2019ll peel back the layers a little bit and show people something most people don\u2019t get to see. Better yet, it\u2019s a controlled image, one that encourages people to perceive your brand the way you want.<\/p>\n

\"Request<\/a>