Another thing to keep in mind is that Instragram\u2019s audience is on the young side, with 18-29 year olds being the most frequent users. This, combined with the fact that Instagram traffic is mobile-heavy (again a typically younger audience), means you can focus on attracting new consumers that have a strong lifetime value to you.<\/p>\n
Show what\u2019s going on behind the scenes<\/strong> Through Instagram, you can frame your company in whatever way you\u2019d like. Whether it\u2019s posting an image of your employees playing Ping-Pong on lunch break or your CEO delivering an important message at a meeting, you\u2019ll peel back the layers a little bit and show people something most people don\u2019t get to see. Better yet, it\u2019s a controlled image, one that encourages people to perceive your brand the way you want.<\/p>\n
\nOne of the top reasons people like social media marketing is that it allows them to see the inner workings of companies. They want that little peek behind the scenes because it helps them feel like they\u2019re a part of the action and privy to insider information.<\/p>\n
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